Last Updated: August 30, 2014

Consider Using Infographics for Your Blog

You have probably seen infographics quite a bit lately, and that’s because they are getting to be quite popular. You can probably find one of these graphics for just about everything, and they could be a good addition to your own blog.

Creating Your Own Infographic

The graphics can look great and be a beautiful and helpful addition to your blog. They can work seamlessly with WordPress templates and other types of sites. The infographics are a nice way to break up your blog with some interesting visuals. Of course, they look as though they are very difficult to create. Fortunately, that’s not the case. You have a number of options available to you.

Before you even start on your own graphic, take the time to explore some of the other graphics out there. You will be able to see what works and what does not work, and you will have a much better idea of the structure of these graphics.

The first thing you have to do is determine the type of content that you want to present. You have to remember that the infographics are trying to disseminate as much relevant information on a topic in the smallest space possible, utilizing charts and graphs to help illustrate a point. Take the information that you want to present and then distill it down to the most basic and important parts.

Business Data Analyzing

Image courtesy of adamr / FreeDigitalPhotos.net

Second, if you have the graphics know-how  you could use programs such as Photoshop and Illustrator to create them. The graphics are usually quite simple, and someone who knows how to use the software should be able to create it with no problem. However, this is not always an option. Some people do not have the time, skill, or the inclination to create their own graphics. They no longer have to worry.

You can find some great options such as piktochart.com, which offers easy to use online tools that will let you create your own graphics very easily. Two other options are Easel.ly and Infogr.am. They are all easy to use and they have paid and free versions. If you want to create your graphics without all of the hassle than these three sites are ones that you certainly want to consider using.

Drawbacks of Using Only Infographics

Of course, you aren’t going to want to use these graphics on your blog exclusively for a few reasons. The infographic is large and it will take up quite a bit of space, but the real issue is that they are a graphic and not actual text. They are an image, so you are not utilizing all of that space with content that the search engines are going to be able to index properly. While you can add tags to the image, if you have only these types of graphics on your site, you might suffer a bit in the page rank department. Use infographics on your site, certainly. However, you should make sure that you also have plenty of other content for your visitors.

A Final Tip

If you want to get even more traction out of the infographics that you create, make sure that you have your website and other information on the piece. Let others freely use the graphic on their own site or on their social media sites. This helps to promote your company no matter where the graphic might be displayed.

Are infographics always going to be as popular as they are today? That is not likely. Something new will come along and replace them, but keeping up with the trends on your blog can be quite helpful for your site’s popularity.

One Comment

  1. Awesome post! Well yes, inforgraphics have graphic and not actual text, so they will not utilize all of that space with content, so yes, one should have plenty of other content for visitors/readers. Thanks for sharing :)

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